Marketing

The key to successful marketing begins with developing a strategic marketing plan in which each effort is based on solid research and specific goals, and is implemented and carefully evaluated in a timely manner. The plan serves as a road map to help you achieve your marketing goals.

Before creating a marketing plan, we ensure that you have confirmed your organizational goals. The organizational goals need to be the main umbrella above your marketing plan. Once you have your organizational goals in place, we are ready to start on your marketing plan.

6 basic elements to focus on when developing a marketing plan:

Goals

We ask you why are we developing this plan. Is it to increase website visits, to increase ecommerce revenue, or increase market share? We make sure the marketing goals are complimentary to the organizational goals. For example, increased customer satisfaction is an organizational goal, while increasing customer renewal rates by 10% is a marketing goal. These two goals complement each other.

Audience

Who do you want to target? This is a very good stage to actually define your audience in detail. Who they are, what challenges they face, and how your organization plans on being a part of their business model. Not to worry, we can help you figure this out!

Messaging

We aim to deliver the right message to the intended audience. You will be wasting your resources if you are delivering the wrong message to the wrong audience. We make sure that the call to action within your messaging should be very clear – what do you want your audience to do? Do you want them to come to your website, renew their product, or take a survey, etc?

Competitors

Do you have any competitors? If yes, do they have similar product offerings? If so, we help you identify how your products or services differ from your competitors. It is always good to know who your organization is competing with.

Tactics

How are you going to reach these audiences? What marketing tactics should you use? In some cases, we may consider testing tactics, such as email verses direct mail, ad words verses social media, etc.

Metrics

Tracking your metrics/results on your tactics will help us monitor your progress and adjust, as needed, to accomplish the goals we’ve set in the plan.

Finding an agency who understands your creative needs is hard. Let our amazing team bring your vision to life.

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