Game-changing social media marketing.
Where do your customers hang out online? At Artistic Embodiment, we don’t make assumptions – we do the research to get hard facts when developing a social media marketing program. We tune in on the channels that will make a difference for your business, with a customized social media marketing program created for ultimate connection with the audience you want – those that are likely to buy your product or service.
Our in-depth research into your target market means your social media marketing program will appeal to the right audience, and grow legs. We manage and monitor response, and push harder on the buttons that are bringing in a response. At Artistic Embodiment, our professional social media marketing team has the skills, background, and strategic approach that can make it happen. Facebook? Twitter? Instagram? Snapchat? That’s just a few of the platforms that could produce new customers for your business. Let’s find out exactly where you need to go to get response from the right customers.
The Top 5 Benefits of Social Media Marketing
Increased Brand Recognition
Every opportunity you have to syndicate your content and increase your visibility is valuable. Your social media networks are just new channels for your brand’s voice and content. This is important because it simultaneously makes you easier and more accessible for new customers, and makes you more familiar and recognizable for existing customers.
More Opportunities to Convert
Every post you make on a social media platform is an opportunity for customers to convert. When you build a following, you’ll simultaneously have access to new customers, recent customers, and old customers, and you’ll be able to interact with all of them. Every blog post, image, video, or comment you share is a chance for someone to react, and every reaction could lead to a site visit, and eventually a conversion.
Higher Brand Authority
Interacting with your customers regularly is a show of good faith for other customers. When people go to compliment or brag about a product or service, they turn to social media. And when they post your brand name, new audience members will want to follow you for updates. The more people that are talking about you on social media, the more valuable and authoritative your brand will seem to new users.
Decreased Marketing Costs
According to Hubspot, 84% of marketers found as little as six hours of effort per week was enough to generate increased traffic. Six hours is not a significant investment for a channel as large as social media. If you can lend just one hour a day to developing your content and syndication strategy, you could start seeing the results of your efforts.
Improved Customer Insights
Social media also gives you an opportunity to gain valuable information about what your customers are interested in and how they behave, via social listening. For example, you can monitor user comments to see what people think of your business directly. You can segment your content syndication lists based on topic and see which types of content generate the most interest—and then produce more of that type of content. You can measure conversions based on different promotions posted on various social media channels and eventually find a perfect combination to generate revenue.